Signe leads the innovative and (impatient) forward-seeking NAO culture and approach. She’s is a constant cross-industry student of anything and all things curiously interesting. She is a focused professional, starting from insights and research, moving forward with strong strategic concepts that are sharply, playfully and noticeably communicated. She’s a sought-after international keynote speaker on strategy, trends and destination development.
Before NAO, Signe left her mark as Director of Development with Wonderful Copenhagen. She invented the concept of localhood as part of designing and developing the organization’s 2020-strategy: ”The End of Tourism – as we know it”. Signe was also responsible for concept and development of the 10XCopenhagen project – rethinking tourism in Copenhagen towards 2030. Her track record also includes the idea, concept and development of innovation projects Chinavia, TourismX and Tourism+Culture Lab.
In 2017, Signe was identified as among Denmark’s Top 100 Business talents. She also works as board member of Odense City Museums.

Contact Signe Jungersted on Signe@groupnao.com / +45 23383061

Peter leads commercial relations and new business of NAO. Peter is the strategic giraffe who raises above the everyday conundrums to envision a tomorrow that is both more and better than today.
Before NAO, Peter Rømer Hansen has advised multiple executives in transforming their organization and business to new strategic frameworks. Peter’s track record includes multiple market and destination strategies, ideation and initiation of innovation projects and organisational transition processes. He has been Executive Vice President of Strategy and Market Communication with Wonderful Copenhagen, external expert advisor to the European Commission (EASME), Head of Analysis with Strategic Forum in Danish think tank Mandag Morgen.

Contact Peter Rømer Hansen on Peter@groupnao.com / +45 61613224

Junanto is Group NAO's consultant that specialises in technology (AI), creativity, and sustainability. With a background in tourism management and travel media, he holds a Master’s degree in Sustainable Tourism Management with EMTM. Jun began his career in tourism as a Visual Lead and Digital Marketer with TripCanvas to inspire fellow wanderers to explore the better parts of the world. He then joined GDS-Movement as a Communications Changemaker, using his creativity and humour to amplify sustainable stories and generate greater positive impacts on the tourism industry and beyond. But most importantly, he is also an award-losing photographer and drone pilot; taking and editing pictures is his favourite way to escape reality. With Group NAO, Jun sets his sight to support the destinations and the broader visitor ecosystem in making tourism a regenerative force for good

Magnus is a passionate advisor and programme manager that puts both heart and soul into Group NAO’s explorative missions. Magnus comes with a diverse background and experience within research, management, media, tourism and market intelligence, and he draws from it all, when he naturally finds alternative paths to solving unusual challenges. He is keen on learning new languages and loves the joyful melody of percentages and data. He has a unique talent to pedagogically communicate findings from big data sets, and his love for letters is just as big as for numbers. Group NAO’s curiosity levels are constantly recharged by Magnus, who is amongst others leading the joint learning programme “AI Opener for Destinations” throughout 2024. Magnus comes from a position as Marketing Manager Business Intelligence at Visit Stockholm, as well as Chairperson for the Knowledge Group “Research & Insights” at City Destinations Alliance.

Stella is the student power at NAO, who is ready to solve a new and different puzzle every day. She combines her studies in International Business at Copenhagen Business School with enthusiastic deep dives into everything that pushes NAO’s projects forward (or sparks her quirky curiosity). She is the happiest when she can explore the intersections of diverse topics, keen to always approach challenges with a holistic perspective. Before joining NAO, she studied one semester at Cornell University (US), where she also worked in researching socioeconomic inequality at the university, and managed social media for an up-and-coming sustainable fashion label. An avid writer in her free time, Stella seizes every opportunity to make ideas shine through creativity. She also brightens the office and surprises everyone daily with her unique handmade earrings. At NAO, Stella is eager to turn out-of-the-box ideas into brighter, more fun tomorrows. Now!

Emil is a Senior Advisor and Lead Business Developer at Group NAO, working across strategy, positioning, and programme development. He brings experience from the Nordic startup ecosystem – including having been part of building Canute, a platform created to help Nordic startups scale internationally by passing on the experience of successful founders to the next generation of entrepreneurs.
At NAO, Emil plays a key role in shaping our commercial direction and exploring how we can scale our work while staying true to our core values and approach. He also contributes to strengthening NAO’s external presence – from our website and LinkedIn to how we communicate what we do and why.
Emil leads selected projects and partnerships. He is currently engaged in the innovative development programme Moving Destinations, delivered in collaboration with Visit Aarhus.
His approach is collaborative and practical – always asking curious questions and helping keep momentum when new ideas start to take shape.

Marianna Lubanski joins NAO as associated senior advisor and Head of Solutions Acceleration. Marianna is leading solutions acceleration of the X-Nordic Travel Contest, an ambitious programme initiated by Nordic Innovation and led by Group NAO. The XNTC aims at identifying, testing and accelerating sustainable and competitive solutions within the Nordic tourism and hospitality landscape. Marianna is also an angel investor and volunteer mentor for innovative startup pursuing sustainability in a broad sense. She is an experienced networker and connector of corporate and startups globally. Her career include positions as the CEO of the Danish Innovation Center in Silicon Valley, CEO of Copenhagen Cleantech Cluster, Head of FDI in Copenhagen Capacity, and CEO of Science City Lyngby.

Carina contributes as associated senior advisor to NAO’s research initiatives, designing innovative methodologies and analytical strategies to explore and make sense of places, cultures and their businesses. Carina has an impressive track record as a leading Nordic tourism scholars and has worked on areas such as digital tourism, Arctic tourism, culturally sensitive tourism and event valuation. Collaboration is central in her thinking and doing and Carina is a true bridge-builder working to connect tourism and other social fields through cultural and digital innovation, knowledge collaboration and value co-creation. At the core of all of this rests a firm belief in how things can become more meaningful, valuable and longer-lasting through the joint effort to build, share and learn - together.

Apart from leading and contributing to international research projects, Carina is an experienced keynote and invited speaker. She has published over 100 academic publications on topics such as destination development, collaborative research methodologies and knowledge co-creation in tourism and sits on the board of multiple international research and editorial boards.

Tobias from StudioFrost is a graphic designer, specialized in design for print, which includes magazines and reports, visual and brand identities as well as campaigns. He works with a broad range of clients, both public and private, and has been working closely with Group NAO on several projects - including big reports like Arctic Horizon (Hundested med Horisont), Power Plant for the Planet (Svanemølleværket) as well as design of participatory walls for public engagement with Lillebælt (Middelfart & Fredericia Municipality & Bridgewalking Lillebælt).
See more at studiofrost.dk