NAO INSIGHTS

Insights
2025-11-05

Since 2024, when the joint AI learning programme for destination professionals started, 'AI Opener for Destinations' has grown into an AI learning…
Signe Jungersted
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Insights
2024-11-01

SKAT, SKAT IKKE

TO TAX OR NOT TO TAX  How can Denmark maximise the economic, social, and cultural benefits of tourism while safeguarding…
Peter Romer Hansen
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Insights
2024-10-31

SKAT, SKAT IKKE

TO TAX OR NOT TO TAX  How can Denmark maximise the economic, social, and cultural benefits of tourism while safeguarding…
Signe Jungersted
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Insights
2024-01-27

BEYOND THE HYPE: TIME TO GET PRACTICAL  How can destinations move from experimenting with AI to applying it strategically and…
Signe Jungersted
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Insights
2023-05-09

Citizen Participation in Tourism Governance

February 20, 2023: The first part of Group NAO’s exploration of citizen activation and empowerment concluded with the publication of…
Signe Jungersted
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Insights
2020-05-22

A WORLD LESS TRAVELLED

A WORLD LESS TRAVELLED May 22 2020: As industry observers have begun plotting the timeline for a reopening of international…
Signe Jungersted
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Insights
2020-04-20

TOURISM AC/BC

TOURISM AC/BC April 20 2020: As we begin to anticipate and prepare for a new After Corona tourism reality (AC),…
Signe Jungersted
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Insights
2020-03-25

DESTINATIONS REMESSAGING

WHAT ARE DESTINATIONS DOING NOW? March 25 2020: As the coronavirus shuts down our lives, international and local mobility, and…
Signe Jungersted
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Insights
2020-03-24

THE END OF TOURISM?

AND WHAT COMES AFTER THE END? MARCH 24 2020: In Group NAO, we normally pride ourselves with plenty of playful…
Signe Jungersted
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